GEO Dominance: Become an AI-Recognized Real Estate Expert

By Josh Stern

Joshua Stern’s real estate career exemplifies strategic growth and leadership. Beginning in 2002, he leveraged the principles of The Millionaire Real Estate Agent (MREA) to build Utah’s #1 real estate team and rank among the top 100 teams worldwide.

Online leads are costing more, the quality has dropped, and SEO keeps shifting fast. Even when you’re posting consistently, it still doesn’t feel like you truly “own” your neighborhood or your area.

If that sounds familiar, this message is for you.

Here’s what I’m seeing right now: agents who understand how to partner with AI and use proven models are pulling ahead fast while agents who don’t are quietly falling behind.

For years, the game was SEO: keywords, backlinks, and trying to rank your little blue link on Google. But times have changed, and your clients aren’t typing long keyword strings anymore. They’re asking AI direct questions like:

“Who should I list my house with in Millcreek?”
“What’s really happening with inventory in my neighborhood?”

AI doesn’t return a list of websites, but gives them one clear answer. If you aren’t the person or brand it recognizes and trusts in your area, you are invisible in this new battleground.

This new space is called GEO or Generative Engine Optimization.

If you want to learn more about this, I’m teaching a 90-minute class called GEO Dominance: How To Become the AI-Recognized Expert in Your Market on December 17, 2025.

In this class, I’m not just talking to you; we’ll be doing this together in three phases. Here’s what we’ll cover:

Phase 1: Entity lock. We’ll audit your digital footprint and make sure AI sees one clear identity: who you are, the market you serve, and the people you help. Most agents have scattered profiles that confuse AI, so we’ll fix that.

Phase 2: The weekly sprint. You’ll learn how to create a three to five-minute weekly market watch video and turn it into ten or more high-value signals across platforms. This is where proven models meet AI, and where real leverage happens so you stop “posting and praying.”

Phase 3: Schema. This is one of the most overlooked parts of GEO. I’ll teach you how it works, give you copy-and-paste templates, and show you how to plug it into your site so tech works for you, not against you.

By the time you leave, you’ll have an actionable content calendar, an entity-lock checklist, and a clear path to bring certainty back into your real estate business.

If you’re not with Keller Williams, you’re still free to join this class.

You might wonder why someone who has built two seventh-level businesses, coaches top teams, and still closes sales is teaching all of this so openly. The answer is simple: it’s the KW culture.

We’re not just another brokerage asking for a split. We’re a coaching-based environment where we actually train agents with models, systems, and now AI-powered tools. And no matter where you are in your career, you’re never too old to invest in your education.

How open-minded would you be to checking out a class where you’re not being pitched anything, just equipped with what your business needs for the next three to five years?

Again, I invite you to join me in this Masterclass.

GEO Dominance: How To Become the AI-Recognized Expert in Your Market
When: Wednesday, December 17, 2025
Time: 12:00 p.m. to 2:00 p.m.
Where: KW Brickyard office

Reserve your seat by clicking this link.

Bring your notebook, your questions, and your computer fully charged.

We’ll take the mystery out of AI and GEO, and put you back in control of your business. And if you have any questions, feel free to reach out to me at headcoach@kwutahcoach.com or (801) 252-5226. I look forward to seeing you there.