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By Josh Stern

Joshua Stern’s real estate career exemplifies strategic growth and leadership. Beginning in 2002, he leveraged the principles of The Millionaire Real Estate Agent (MREA) to build Utah’s #1 real estate team and rank among the top 100 teams worldwide.

Certainty For Your Real Estate Career. Lessons learned from Josh Stern who took the KW models & systems from 20 transactions a year to more than 350 transactions a year. Attend a Free Training

Do you also struggle to pick up the phone and reconnect with your real estate contacts? I recently sat down with top-producing agent Liz Leonard to talk about something most real estate agents experience: call reluctance. It’s that heavy feeling that keeps agents like us from making the calls to grow our business.

Liz has built a thriving real estate career by focusing on authentic connections. In this discussion, we’ll go over how adopting a service mindset rather than a sales mindset can transform the way you connect with people. We’ll also share practical tips, like starting with personal check-ins, offering market insights, and using a simple “apology and promise” script to rekindle relationships in a meaningful way.

Our conversation is packed with helpful, actionable strategies to help you overcome common mental barriers like fear of rejection, identity conflict, and perfectionism. We’ll also show you how creating genuine conversations can lead to more referrals and long-term success. Watch the full video or skip to the timestamps for topics that interest you the most:

00:00 - Introduction

00:18 - Call Reluctance Explained

00:45 - Genuine Connection First

01:29 - Apology Approach

02:20 - Providing Real Value

04:20 - Asking For Referrals

05:10 - Overcoming Rejection Fear

06:14 - Call List Structure

07:00 - Morning Call Strategy

07:38 - Perfectionism Trap

08:22 - Digital Communication Pitfalls

09:34 - Bold Program Solution

10:12 - Relationship First Lesson

10:53 - Craving Real Connections

11:13 - Structured Call Systems

12:00 - Accountability Partners

13:06 - Agent Self-Affirmations

13:16 - Script Memorization Technique

13:56 - Closing Relationship Tips

14:12 - Personalized Plan Offer

I hope this conversation gave you more confidence and encouragement in making that call. If you’re ready to start building real connections or need more help, we’d love to talk. Just give us a call at 801-252-5226 or email us at headcoach@kwutahcoach.com. We’re here to support you every step of the way.

  • Certainty For Your Real Estate Career. Lessons learned from Josh Stern who took the KW models & systems from 20 transactions a year to more than 350 transactions a year. Attend a Free Training

  • Free Business Planning Call. Book a 1-on-1 with a coach to write a proven business plan (GPS) that gets you more home sales in 2025. Request a Call

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