Stop Buying Expensive Leads! 3 Strategies That Actually Work in 2025

Online lead generation in 2025 isn’t easy. In fact, 78% of agents say it’s their biggest challenge this year. But here’s the part most people miss: the top 20% of agents aren’t guessing their way through it. They’re using three proven strategies that consistently work, and we’re going to show you exactly what those are.

Let’s start by identifying the three major challenges most agents are facing right now:

• Inconsistent lead flow. Some months, you’re overwhelmed with leads; other months, it feels like no one is interested.

• High lead costs with low returns. You’re spending more money on leads, but they’re not turning into clients as often as before.

• Massive time drain. You’re spending too many hours trying to manage Facebook ads, create content, and switch between different platforms instead of focusing on your clients.

These aren’t minor frustrations but business killers. However, with the right systems, you can turn things around. Below are three strategies you can apply to your business:

Strategy #1: Make offers for immediate response (MoFiRs). We refer to this as the Market of the Moment Offer strategy. The idea is simple: stop talking about real estate and start talking about what your clients need right now.

With interest rates currently high, it’s crucial to focus on affordability.

For buyers: Many are anxious about the 7% rates. Offer them solutions! You might say, “What if your 7% rate could be reduced to 5%? Let us show you how sellers are helping buyers lower their interest rates.”

For sellers: Encourage them with the message, “Escape the rate trap! Learn how savvy sellers are still getting top dollar despite rising rates.” Collaborate with your lender on rate buydown options or creative financing tools like 2-1 or 3-2-1 buydowns.

Next, create targeted ads around these messages. Pick two key messages to focus on this month. Design and run both of those ads on social media with different headlines, copy, and images. Track their performance and scale the one that works best.

Strategy #2: Automate your lead nurture like a top producer. Here’s a startling fact: 78% of buyers choose the first agent who responds. This means speed is crucial, but consistency is even more important. Here’s a simple follow-up system that works:

1. Respond quickly: Aim to reply within 2 minutes of generating a lead.

2. Run a “10 Days of Love” campaign: Use automation tools to send 10 touchpoints over 10 days.

3. Nurture further: Follow up with 15 more personalized touches over the next 90 days.

4. Provide ongoing value: Share market reports, search alerts, and neighborhood insights for 18 months.

At Keller Williams, we utilize Command CRM to automate this process, but any CRM that suits your needs will work.

You can set up three automated nurture sequences tailored to your buyers, sellers, and new leads. Each sequence should focus on timely, relevant follow-ups that build trust and keep you top of mind throughout the client journey.

Strategy #3: Use AI tools to simplify and scale your ads. If you’re still trying to figure out how to run your own Facebook or Google ads from scratch, stop reinventing the wheel.

Keller Williams Command includes built-in AI tools that make creating and launching professional Facebook or Google ads simple and efficient.

Instead of spending hours on ad design and budgeting guesswork, you can generate high-performing campaigns in just minutes. The AI system optimizes your ad spend for maximum return on investment, helping you reach the right audience at the right time.

Our agents have seen their cost per lead drop by 40% to 60% using this approach. Right now, the strategies that perform best are hyperlocal market update ads and automated home valuation landing pages, which are both highly relevant and drive strong engagement from motivated buyers and sellers.

All you need to do is log into Command and create your first $50 ad today. Keep your launch simple. This doesn’t need to be expensive or complicated.

If you’d like our MoFIRs Implementation Guide or the full Online Lead Generation Playbook, reach out to us directly at headcoach@kwutahcoach.com ** ** or (801) 252-5226.

Better yet, join us in person!Kimber Walton, our Keller Williams regional tech guru, is hosting free live training sessions on the following dates:

• July 9, 2025, at Keller Williams Salt Lake City from 12:00 p.m. to 1:30 p.m.

• July 16, 2025, at Keller Williams Utah, from 12:00 p.m. to 1:30 p.m.

You can bring your laptop. Our staff will be right there with you, walking through how to launch and optimize your own campaigns. We’re excited to connect with you!