Online Lead Generation Secrets Every Top Realtor Will Use in 2025

Online lead generation can feel like a maze: too many tools, too much noise, and no clear path forward. Today, we’re sitting down with Kimber Walton, our Keller Williams regional tech trainer and lead gen coach, to walk through the updated 2025 online lead generation playbook built specifically for agents like us.

If you’ve ever wondered how to actually turn social media into a steady source of business, this is the system we’re using. We cover how to create low-cost, targeted Facebook and Instagram ads, how to use DM automation tools like ManyChat to follow up instantly, and most importantly, how to get those leads into our CRM and start meaningful conversations.

You can watch the full video above or jump to the sections that matter most below:

0:00 — Meet Kimber Walton: KW’s regional tech trainer for online lead gen

0:45 — Why this system is different from traditional lead generation

1:32 — What is the “online lead generation ecosystem”?

2:36 — What most agents get wrong about lead generation

3:08 — A simplified roadmap: where to start, what to say, how to follow up

3:37 — 30-day starter plan for new agents on a budget

4:45 — For $50 and one good ad, you could get 13+ leads per post

5:11 — How to get help setting it up—step-by-step

5:29 — What to expect from Kimber’s 90-minute workshop

6:00 — Stats: 77% click rate on ManyChat follow-ups

6:23 — What 100 connected leads could mean for your business

7:22 — Why this system works now and will still work months from now

7:45 — For experienced agents: why this system still matters

8:04 — Are you posting hook content every month?

8:33 — Add 4–6 funnel posts a month for stronger results

9:11 — Lower Facebook ad costs with KW’s backend system

9:27 — One piece of advice for agents feeling stuck: simplify and act

10:42 — 100-day post library and real-time results from agent users

11:05 — Upcoming live training dates: July 9 (SLC) & July 16 (KW Utah)

11:34 — “Do-It-With-You” follow-up: build your ads together after class

11:47 — Reach out to connect and learn with us

If you’ve been overwhelmed by online lead generation or simply unsure where to begin, Kimber and the KW Utah coaching team have simplified the process for you. Join us on July 9 in Salt Lake City or on July 16 in Utah County.

In this training, we will break down online lead generation into clear steps and will walk you through the process, from crafting the right message to setting up automation that actually works. Whether you’re new, seasoned, or somewhere in between, this class is your opportunity to get leads flowing consistently through low-cost ads and real follow-up systems.

Connect with Kimber Walton by sending an email to kimberwalton@kw.com. If you’re ready to dig into the Open House Playbook, we offer coaching, classes, and workshops to walk you through it step by step. Reach out to me at headcoach@kwutahcoach.com or (801) 252-5226. I’m more than happy to help.