Will AI Replace Real Estate Agents Anytime Soon?

By Josh Stern

Joshua Stern’s real estate career exemplifies strategic growth and leadership. Beginning in 2002, he leveraged the principles of The Millionaire Real Estate Agent (MREA) to build Utah’s #1 real estate team and rank among the top 100 teams worldwide.

Is AI going to take over the real estate industry? Everywhere you turn, there’s talk about AI replacing jobs: lawyers, truck drivers, doctors, and yes, even real estate agents.

Everywhere you turn, there’s talk about AI replacing jobs: lawyers, truck drivers, even real estate agents. And it makes sense why people worry. Here’s what AI is really good at:

• Crunching massive amounts of data, including market stats, absorption rates, and pricing models.
• Automating the busywork, including emails, scheduling, and basic contract prep.
• Enhancing marketing, such as social media posts, video scripts, and even photo edits.

AI shines at being efficient. So, is your career at risk? Not exactly. Here’s what AI can’t do:

It can’t walk into a seller’s living room and calm their fears. It can’t guide a first-time buyer through heartbreak when a deal falls through. It can’t read emotions at the negotiation table or build trust face-to-face. Those skills, empathy, intuition, and connection, are what define great agents.

Real estate isn’t just math; it’s trust, emotion, and relationships. AI doesn’t do that.

What’s our strategy at Keller Williams, Utah? Our team is applying the same fundamental models in real estate that have stood the test of time:

Lead generation, conversion, service, and growth.

These models and the certainty they provide don’t change. AI just helps us execute with more precision and less wasted effort. That’s how we guarantee clarity and stability in your business.

Here’s the truth: AI won’t replace agents. But it will replace agents who refuse to adapt. The future belongs to pros who blend technology with genuine human connection.

Think of AI as the ultimate assistant: it works 24/7, never takes a coffee break, and frees you up to do what no algorithm can: build trust, advise clients, and guide people through life-changing moves.

Is AI taking over? No. But it’s transforming the industry. Remember: people don’t hire a robot to sell their home. They hire a trusted advisor, and AI is just another tool in your belt to help you be that advisor.

If you want to learn how to make AI work for you, not against you, reach out today. Call me at (801) 252-5226, send an email to headcoach@kwutahcoach.com, or book a one-on-one strategy session with me by clicking the link below:

Book a one-on-one strategy session.

We’ll look at your business, identify where AI can save you time, and build a simple plan to help you stay ahead, without losing the human touch that makes you great at what you do.